I just ordered some wayfarer-style sunglasses from Knockaround. The company is a San Diego-based startup that appears to be doing well for itself. According to its about page, Adam Moyer started making eyewear that catered to classic design, featuring a wide color spectrum, at a low price.
I was delighted by the large selection.
These are wayfarers, make no mistake about it, but they are unique. Every pair comes with the Knockaround logo on the outer frame with the company mantra, "Ace On Base," on the inside. The original $14 line, called the Premiums, are available in 24 colors, and the color selection is increased every few months. Simplistic designs are offered at $7 for a quick and cheap selection.
Seasonal offerings are also available, as well as models made from material that is 53% plant-based. At $16, these are slightly more expensive. The limited edition models, ranging from $28–$35, usually feature more exotic color combinations. I was even tempted to shell out for some aviator-style models.
The $25 Fort Knocks style (which I ordered), are inspired by the US Gold Bullion Depository in the great state of Kentucky. They feature gold bar accents on the face of the frame, a subtle yet distinctive addition. Because I'm such a fan of black and blue, I ordered these.
For the daringly creative, Knockaround even offers a Custom option. Here, you can go all out. Want a translucent grey face, blue left arm, green right arm, and orange lenses? Go right ahead. For $35, you can hack together the most outlandish pair of sunglasses at your heart's desire.
I will update this post when my new eyewear arrives. These.
Wednesday, February 22, 2012
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